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| The Bright future of Direct Mail Albert Fried-Cassorla Direct Marketing, 1998 |
How to pick the best Format Pat Friesen Target Marketing |
| Designed to Get Delivered Alicia Orr Target Marketing, June 1996 |
Beating the Control Pat Friesen Target Marketing, May 1995 |
| Direct Mail Campaigns are a Match for Small Business Robert B. Cargill The Business Journal, July 21, 1997 |
Special Report US News and World Report, December 8, 1997 |
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Direct Mail Advertising Can Promote |
Improve Your Direct Mail in One Day Alan Rosenpan, Pat Friesen and Mary Ann Kleinfelter Excerpted from the 12th Annual Catalog Conference |
| Guess the Winner Tom Meyer Target Marketing, June 1997 |
Let's Examine Who You Are Murray Raphel Direct Marketing, February 1994 |
| 16 Pitfalls to Watch Out For Jack Schmid Target Marketing, February 1994 |
Targeting Prospects With Direct Mail |
| Improve Your Direct Mail in One Day Alan Rosenspan Direct Marketing, March, 1998 |
Who Says There's No Free Lunch? How About Follow-up Mailings? Herschell Gordon Lewis Direct Marketing, September 1997 |
| Four Sure Fire Ways to Ensure Your Direct Mail Doesn't
Work Jeff Spagnola Direct Marketing, February 1998 |
Uncommon
Marketing Techniques Jeffrey Dobkin The Danielle Adams Publishing Company, 1997 |
| Direct
Marketing Success Freeman F. Gosden, Jr. John Wiley & Sons, Inc., 1997 |
1998 Statistical Fact Book Direct Marketing Association, 1998 |
| Market 2 Win William James Market2Win, Inc. 1998 |
Advertising Mail Marketing Association
Bulletin 1333 F. Street NW Suite 710 Washington DC 20004-1108 |